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Originally Posted by cbp
How do you know that they have not been penalised? Google may just be ignoring the hidden text and they rank well for other reasons.
I have seen a lot of sites with hidden text in Google - for almost all of them, I fail to see how they can be benefiting from doing it.
Google don't manaully remove sites as the result of spam reports (unless it something like a porn site taking over a Disney site). They use the spam reports to learn about spam techniques so that they can detect them via the algorithm and automatically penalise them; periodically recheck them to see if cleaned up; make them serve time in the 'penalty box'; then reinstate.
I guess Google get a huge number of spam reports, many of which may not be legitimate (ie S.P.A.M. = Sites Poistioned Above Mine).
CBP
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Hi CBP,
When I started optimizing for the keywords we are, the first thing I did was to examine the sites that are in those position, where their incoming links are coming from, their meta tag structure, looking for the keywords in their content, etc. The #1 site is actually comprised of their company logo (Flash Animation) and a link to download flash, no content,etc. followed by the hidden text, and no incoming links that would be from High
PR sites, like I said they are a PR4 site, same as us. I would give thr URL but I think that would be bad taste to identify them. Do you know any more about the specifics that google actually does when it penalizes a site? I thought it would drop it to PR0, but I'm not an expert on that of course.
Matt