I'm preparing to launch a new site. Of course, I want to monetize it and have several avenues for this. Ads are one element of our monetization.

AdSense is obvious and easy, but I've experimented with it quite a bit on my blog and I'm leery of using it for our site.

Our site will provide unique meal planning and recipe sharing tools. Establishing credibility with both the public and nutrition professionals is very important.

I can see AdSense crawling our content and serving up "10 days to a flat belly" and other ads that will undermine our crediblity. I know we can block URL's etc but that seems reactive and our users will get exposed to ads that we don't want on our site as we discover them and make adjustments.

I also have the perception that getting into the premium ad networks, like double-click is not easy and you have to have volume already to get 'appoved'.

Any ideas on Ad Networks for a new site, were we have complete control over the ads that get served?

Thanks,

Dean