The temptation is to always focus on what we ourselves want, sometimes I think this is a little backward.

The secret is to find what users want. . This is not actually hard.
Users always want what they want for nothing (close as they can get)
users always want it easy.
users always want the best.
users like recognition.
like to feel important.
like to be part of a special community
users want numerous things

Knowing what users want is easy. the pathway to the solution arrives when we have worked out how to give to them exactly what they want.

The solution arrives when we figure out how to monetise that pathway.

It always seems to me that we (webmasters etc) always start at the wrong end, we look for methods to monetise an empty space, (empty of people - web site) - In reality we should disregard any form of monetising from our thoughts. and create a full site (full of people)

Do this and we are cooking with gas! NOW we can now ponder how to get a few cents (or dollars) from each visitor.

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