Interesting topic.

By trade, I'm in an industry (one of them) being decimated by the economy.

Not so sure that "crazy" was neccessarily the best word to use. "Unique" might be a better way to phrase it.

Value added services etc. don't neccessarily need to be free. They need to add value and if it's something not readily available elsewhere... You know what I mean.

#1 in my book remains customer service. Provide the best, and then make it better.

Dave

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