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should we avoid new strategies according to your comment?
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Not exactly. My post clearly acknowledges the market has changed, which would imply new strategies are in order.
However, the strategies which work best are going to come from a keen understanding of your customers. How customers are changing in a new, turbulent economy. Not a crazy "creative" idea.
We've been there. Done that.
Again. ...And
again ...and
again.
Crazy ideas on the web are old, trite, and so usually not all that crazy. Crazy for the sake of crazy is, well, rather common but wrong thinking.
On the web, the crazy idea is know your customer. Better. When the vast majority are technology obsessed, buzzword compliant, and otherwise not very interested in observing the user or testing how sane it is to be so focussed on creativity at any cost.
When you're trying to determine crazy, it's usually some deviation from the norm. Often such a deviation, people think there's something wrong with you. A textbook definition.
If you're not testing ...then crazy is starting to do user testing as a deviation from the norm.
Sorry if that doesn't have the
PR buzz or panache of officially sanctioned, inbred thinking about "crazy ideas." Ever roll your eyes when corporate uses the phrase "thinking outside the box," because the very next thing suggested will be totally inside the box?
So posting banal obviousness which isn't in dispute would seem to run counter to the both the spirit and the letter of the concept.