Re: Marketing Ideas to face Recession
Uh, these aren't recession ideas. They basically pre-recession ideas with the word recession pasted into the subject line.
Recession idea number one. Find out anyone who isn't already perfectly well aware of what ideas they're using and what's available and Fire them. They're a threat to your business.
The janitor who doesn't know mops ...not so much. Marketing people either know, right now, or they don't. Recessions aren't the place for on-the-job training of the people who are vital for keeping your business alive during One Of The Worst Downturns in Decades.
In recessions crazy ideas get people fired, merely for suggesting them. More important than thinking outside the box is understanding recession mentality. That's unusual on a whole 'nother level. Whole segments of your customer based are in the process of shifting buying behaviors.
Many analysts see these behavior changes as permanent.
The crazy idea for these times is gaining a better understanding of your customer's psychology. Mainly because most people would rather chew off a leg than find out anything new about a web site user or customer.
Improve your content. For example, end trite, generic forum posts. Instead provide critical insights about Recession based marketing.
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