Re: How important is rich keyword text on each
I wonder how your 'keyword rich' home page is doing in the search engines. I ask this because the focus is on unique content and naturally appearing keywords. It's not only the keyword that you are targetting that the bots want to see it's related words as well. The best way is to right your content naturally
With regards to your category pages, they should have some content on them that is relevant to what the categories are. Again write naturally and your chances are better with the search engines
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