Quote:
Originally Posted by mitosblog
I don't have successful experience with Adwords. Got people clicking but simply no sales.
My advice is if you want to commit to Adwords be prepared to lose money especially when the clicks does not convert to sales.
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Adwords is just like any other form of advertising.
If it is done incorrectly you may not get qualified traffic and lose money.
This is like saying that television advertising doesnt work because you created a commercial targeted at new moms and decided to air it on late night TV.
An audience is viewing your commercial, it is just not the right audience. (Maybe you can target new moms on morning or afternoon talk shows, not late night.) You can not say that Television Advertising is a waste of money because of this.
Google would not be the massive multi-billion dollar giant that it is if their AdWords system did not work.
It is just much more competitive now than it was 5 years ago. However it is still one of the most cost effective methods to attain business for many industries. Not to mention the wealth of data that can be measured (compared with other forms of advertising).