Those are all of the basics that I learned and your right, I do not regret implementing these guidelines at all.

I have never heard that a page that has more than 700 words of content should be split into more pages.

Can someone explain the reasoning for this?

I usually find it difficult to split an article into two pages because of the keyword phrases that I am focusing on are all interconnected with the article.

If I split the page, I end up with keyword phrases bleeding into the other posts.

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