Interesting info can be gleamed from this... For instance, "purchase structured settlements" is $53.48.
100 clicks would be $5,348... now since most sites see about a 2.5-3.5% conversion, or roughly 3 leads per 100, the cost of a conversion would approximately be $1600. I can see not flinching at devoting 15% of profits to advertising... so if they're buying a $42,000 structured settlement for $30,000 up-front cash (and I imagine that settlement would be one of the smaller one's they would deal with); well, there you go.

Doesn't seem too weird at all.

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I liken SEO to voodoo and make a sacrifice of rum and decapitate a chicken to Papa Legba, spirit of communications and crossroads, before every site launch.