Too often nowadays I see guys spending way too much time focusing on on-page factors. By this I mean, worry about your title tags, meta-tags, keyword density, anchor text and so on.

Don't get me wrong, on-page factors are important. But even more important nowadays are the sites that link to you. Call it your circle of friends. The less sites that link to you, the harder it will be to rank on search engines.

And don't just get any site to link to you. Google will look at your "circle of friends" and if they consist of spammy sites like article directories, FFA link sites, and so on, then it aint gonna do you a whole lot of good.

So there.