couple things that I find confusing/annoying
Check out as Guest
While I know what it means, many customers won't. You might want to change that message to something like "check out without registering"
If you're only selling to customers in the US, you need to make that more obvious prior to customers going through the shopping process and entering the checkout.
No one appreciates having their time wasted. Better to avoid that at the outset and let Canucks know they can't shop at your store than to have them find out midway though the checkout process.
To this end, you may want to revise the following field labels as well as the information on your shipping page
- State/Province *
- Zip/Postal Code *
- Country * (This is redundant. If you only ship within the US, why have the country field?)
Quote:
Do you Ship Internationally?
We ship internationally, but there is a $15.00 charge for shipping (non-overnight) and it can take 7-10 business days to arrive after the item is shipped. Please email or call us at 1-800-348-4499 for shipping destinations. With out-of-country orders, remember there can be large custom's costs (value added tax) to get it into your country that you will be responsible for.
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You're missing a Privacy Policy. You need to tell customers what you do with and how you protect their personal and payment information.
Other than that, it's a pretty well thought out system. Nice page layouts, nice product photos. Products are easy enough to find and I like the zoom feature.
As an aside, it's not clear that this site is part of the Moriarty business, at least not until one digs around a bit. I see the shop photo and you mention the owners but why not capitalize on the experience, reputation and business name you've already established? I'd suggest changing the logo to include "Moriarty's"
.02