Quote:
Originally Posted by streetforce1
Does page rank still matter? Or is that an outdated ranking? And if so what are we using to gauge an effective site
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An effective site can be gauged by conversions or other business goal activity - Page Rank has never had a direct relationship to how effective a site is (though an indirect relationship exists where sites which meet user goals receive inbound links).
Questions related to business goals:
- How long do visitors spend on the site?
- How well does the site generate unsolicited inbound links?
- How many visits does it take before a visitor places an order/signs up for a newsletter?
Gauge site effectiveness with hard metrics and gauge site marketing effectiveness in the SERP's with good old-fashioned research (Google Webmaster Tools will help if you would like to see your present ranking for keywords).
A few questions which may help in determining how effectively your site is being marketed:
- Are you ranking #1 for the keywords most people are searching?
- Of the keywords which your site appears for, do you receive a high percentage of click-throughs from the SERP?
Associating site effectiveness with site marketing is a dangerous premise - you can be ranked #1 for every keyword in your niche and still lag behind your competitors if your site fails to effectively convert.