Quote:
Originally Posted by crankydave
While methodologies have changed, and will continue to change, SEO and what it should deliver has not. To me, that is being able to deliver what the client expects
Biggest problems are... not being able to deliver, and not knowing what the client ultimately expects.. |
Agreed, quantifiable "realistic" goals! If everyone did that then 90% of the bad reputation quickly goes away because people weren't sold a pig in a poke to begin with. Not only do I set quantifiable goals I provide clients with a list of every task and the time spent doing it. If you provided transparent billing then... it's pretty hard to feel like you didn't get what you paid for.
Quote:
Originally Posted by crankydave
Personally what I'd like to see, is clients becoming more educated. This is where the good SEO's will shine. |
Agreed, however, IMO, the amount of education the industry expects is unrealistic. I don't need to see much more then a license to practice on a Doctors wall... as long as we expect more than that then... there is less chance of a symbiotic relationship.
When so called industry leaders call out Wired and disparage their competitors for pushing the limits on an invisible envelope... well... why should the public trust any of the lot since we can't decide what is right between ourselves, or set reasonable standards of conduct or even agree to disagree!