Quote:
Originally Posted by Big Juice
With all of the silly people buying into the personal search by staying logged in to their Google.com accounts the future of traditional SEO is going to become more PPC focused. At this point the only way you are going to be able to guarantee placement within all of the different personalized SERPS is through PPC. |
If so then... we're all done because PPC does not work for most vendors because it has got to the point where fewer and fewer vendors campaigns/industries have Positive ROI. Since I began CPC has doubled, IMO, that's unsustainable and something has to give at some point.
Personalized Search.... if 10% of users have a Google account and it's turned on I'd be really surprised. That said... Google has always tracked to some extent and if what you claim is true about the quality of personalized search users
will learn that personal results are
less effective in some cases and move on.
If you are guaranteeing results then... you're clinging to 10 yr. old practices that should have been taken out behind the barn and put out of their misery in 2000!