I have been a long time listener to
SEO 101, and it has been very helpful for me - even when it covers stuff I already know - it is sometimes useful to have a refresher course...
Anyway, this question is for Brian...
Without giving and trade secrets away, can you give me some advice (general or PPC related) on running a new campaign I am in the process of setting up for a local Power Tool supplier (In Northern Ireland).
I don't expect you to give away anything top secret, but any thoughts at all from the best Power Tool
SEO in the world would be greatly appreciated

!
Thanks.
Here is a link to the (oscommerce) web site:-
http://www.raygrahams.com/catalog/
And before anyone suggests ditching oscommerce - this is not an option at present....