The site does not look like a community, usually a community has a common something or other.
To create community traffic you probably need a common theme that every visitor can relate to, you need like minded members that will communicate with each other. I do not think you have that.

The benefits of having a like minded community are huge, members keep calling back. like minded traffic keeps turning up.

My suggestion is to pick a theme, point your content towards the specific group you are targeting.

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