I would like to add to my comments above. Logo implemention is the "other half" of logo design. A great logo can be lost if not handled properly during this final phase. Be consistent. Communicate, communicate, communicate. Use the proper size (larger is best.) Use the proper materials, paper, and ink. Reach as many touch points as you can i.e. use all media possible. Think of the media working as a marketing communication system working to establish a credible brand image. Remember:
Credible logo well implemented = credible brand image>influences important company messages>to important customers = sales
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