An honest comparison with all the features of OzCommerce ? - sounds good. Maybe a direct comparison chart. .

More user friendly! - Excellent - I think you might need to point us to the features that are friendlier. (and us)

I expect people will buy a cart if it has the featured they are looking for. free installation was always one of my favourites . . . How do intend to create an income from this program?.

Have you done any enquiries into what shopping cart users want more than anything. . or what pisses them off about their current cart? - that would be useful information to have some insight into before you start any advertising campaign.

Will you be targeting existing cart users? new cart users? - We need to get precise with who our target is.

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