Hey guys,
I'm a staff member in a software company and our company has just released a new shopping cart.
Now it is my job to promote this software,but I don't know exactly what I should do to encourage people to use a product with no market share or acknowledgement in the ecommerce world.
Our shopping cart software is available for free so there is no budget for any commercial promotion.

I'm here for your ideas.
Any effective way is valuable for me!!!!
Millions thanks!!!!!!