This is such a wonderful topic!
Frankly, neither the Designer, nor the
SEO Pro should be a required need to have your web site fairly and appropriately indexed by Search Engines. The need for the Designer is the same as needing someone to do a print layout . . . which is a limited need and to allow a Designer to run the show is not necessary. The need for an
SEO Pro is nothing less than the Search Engines highjacking the Internet by requiring web sites be built to their dictate. Not the
SEO Pros fault, but. . .
The facts are simple; The Internet is document publishing, which contrary to an earlier opinion in this topic SHOULD NOT BE DIFFERENT than publishing for print. The need for different publishing is ridiculous. The failure is the Search Engines, not the publisher. When the Internet Community quits paying a small fortune repeatedly to chase high Search Engine rankings, gets tired of having to take the time every time Google changes their algorithms, or just decides that they are tired of being led by the nose by the Search Engines then the Search Engines will possibly consider learning how to properly index the Internet.
Right about now, all the Designers and
SEO Pros are pounding their fists on their desks screaming four letter words and suggesting I be taken out back to the tree with the noose hanging from it. But, I am right. There is not a single Search Engine today that can accurately index the Internet. And look at the money thry're making while you're spending yours!