Tricky. It involves knowing your own thing and the others because a good design (not about looking good) but respecting white space, movement, balance and the proper elements to encourage the reading are very important.

But anyway, it is very common to find problems with design (that won't help the website). I guess the say still works: the form (design) is dictated by the content. Some mediocre designers don't work around this.

__________________
La Ruta Maya, My journey across Mesoamérica.
Guatemala Guides My trips around Guatemala.