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Customers don't link to us...because it makes it too easy for their competitors to figure out their chemistry (technology).
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How do you know that your customers won't link to you? Have you asked them or is this a guess?
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We don't really want Suppliers linking to us...because it makes it too easy for our competitors to figure out our chemistry (technology).
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Have you considered the possibility that the benefits of being able to gain a number of quality reciprocal links may outweigh the benefits of all of this secrecy?
If no one visits your site, does it make any difference that your competitors don't know your
chemistry? Only you know enough about your business and your industry to be able to answer that question, but it is something worth considering if you haven't already.
Also, have you considered exchanging links with sites that are in
related industies? Every industry has related industries that complement it without competing with it.