Good topic, it's all about marketing your products and the services you offer.
Place a video no matter how basic onto your site. The Google Universal approach for 2009 will mean more results based on relative searches. OK, it always has been the case, but now the concensus is, place a video link.
Yes, it's going to be a tough year in 2009, no point denying it. However, one thing to remember is that if you fail to plan, you plan to fail.
More people than ever will be searching for goods on the Internet. Petrol prices, time in general will mean more time being spent by people using the Internet.
Use your page headings as the means of getting your message across. Make your sites more 'personable' even add humour (humor for my USA buddies
) remember, a smiling client is a happy client amd far more likely to recommend you and your site.