Never underestimate a human being. And never, never, never underestimate a BOT.
Write for the web
using simple clean code and markup.
Related links:
Walden University - TeacherVision.com
Using the Inverted Pyramid to Write News Articles - Associated Content
Read about
the four layers of the web under the heading:
"Advice for webmasters, especially those who want to set up a new site".