Quote:
Originally Posted by ozzie_jim
So here's the scenario...
You sell a unique high value product or service targeting a specific sector or industry. You have a concern that if you display the price you might put off a customer. So should you leave the price blank and trust that they will call/email?? Or does this just put them off as they wanted to research pricing using the web?
Here's 2 examples:
1. You offer an on-line shopping cart with unique features that you have developed. You know the value of the unique features but you don't want to advertise a price tag of $8000 as you can also get free shopping carts. If they see $8000 they will never call. If they do call you get the chance to establish the value of your unique offer.
2. (my case) You sell an $8000 office coffee machine. It runs forever and will make 300 cups a day and comes with on site support etc. You can also get $2000 machines that are going to break in 3 months and don't have warranty. However I fear showing $8000 will stop customers researching what makes us different.
What do you think???
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Personally...
1. Your not selling shopping carts. You're selling solutions and might even need to train your client on how to do better business with your product. Either that or your selling "shopping cart" and you can expect your competition to beat you hands down. It really doesn't matter if someone sees the price of your cart if they have never owned or operated one in the past. They are more than likely to go the free route and piss away a good year or two of their business wondering why everything is so problematic.
Go get the clients... not the walk in customer... jmo...
2. You need a sales team. The internet is a fierce market. I've been hacking and slashing at coffee pots for years. Same goes for free and paid software services. Both have their strong points and their negatives.
For every person selling good product there are 1000 others trying to pawn their crap off onto you. An experienced web business owner knows this. You just need to cater to them specifically. I doubt showing your price would be a benefit to either of you. But if you are proud and confident about your services and prices. Show them. Jmo...