Should I show the price for high valued goods on my web site
So here's the scenario...
You sell a unique high value product or service targeting a specific sector or industry. You have a concern that if you display the price you might put off a customer. So should you leave the price blank and trust that they will call/email?? Or does this just put them off as they wanted to research pricing using the web?
Here's 2 examples:
1. You offer an on-line shopping cart with unique features that you have developed. You know the value of the unique features but you don't want to advertise a price tag of $8000 as you can also get free shopping carts. If they see $8000 they will never call. If they do call you get the chance to establish the value of your unique offer.
2. (my case) You sell an $8000 office coffee machine. It runs forever and will make 300 cups a day and comes with on site support etc. You can also get $2000 machines that are going to break in 3 months and don't have warranty. However I fear showing $8000 will stop customers researching what makes us different.
What do you think???
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