Re: Marketing Ideas for niche-limited B-2-B Commerce Site?
Thank you all for your input. I think this particular project was making me (personally) feel claustrophobic because I didn't see where we could effectively "break out" online with the products.
I had to grin a little when I read your post incrediblehelp. I am actually considering a YouTube - MySpace "contest" calling for video showing the most creative use of battery jumper cables - or something like that. We're researching legalities / liabilities at this point. Yes - we're probably going to go that route.
Another obstacle I've found in posting the site to directories: Most are "China" based supplier directories and already riddled with questionable reputations due to the ease of fraud (TradeKey.com; GlobalSourcing.com, etc.).
Again - the ideas are appreciated and it's helped me to look at this differently. I've had quite a few marketing challenges before, but none that felt or appeared so limited.
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