1.I look for sites that I feel are relevant to mine.. I link to competitive sites, as long as they are not in my own geographical area (although I realize that clients come from all over and not just in your back yard - but I feel the norm is that clients would rather work with somewhat local designers)..
2.I also want to make sure that whatever site I link to is of good quality... some of the sites I have looked at are pretty awful (I'm not saying that mine is that superior, but.....)
I look at ranking somewhat, but if everyone else were to do that, no one would link to me... when I first starting looking for links, my Google rank was "zero".. now I am up to "3" and I do beleive it is because someone took a chance a linked to me..
3. I will not link to sites that I feel are trashy.. that is, x-rated or racist or hate filled... I have one casino site linked, but I would prefer no more of them.
4. I want sites that are think are useful - either to a client or to other designers, as in resource sites.
Now... I have a question.... When I request a link, I put that site's link on my page... How long should I keep that link up if I have not heard anything from that site? I try not to be impulsive... I just got a confirmation of a link that I requested on 9/23/03 (I guess they were backed up with requests.. LOL).. How long do any of you keep an un-reciprocated link on your site?
Mary Ann
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