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Old 11-24-2008, 10:33 PM
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Default Re: Marketing Ideas for niche-limited B-2-B Commerce Site?

Sounds to me like it's an issue of offline promotional legwork. Motivated sales reps, going to prospect customers face-to-face.

Enlist sales reps in each quadrant of the galaxy. Arm them with updated full-color brochures. 8x11.5 in size, at least 4 pages if not more. Have it pimped out with cutting-edge graphics. Have a professional commercial-type video made, which would be distributed by your sales reps on business-card DVD's. They play in computers or dvd players.

That will get their attention.

[added:] Forgot to mention, have those materials mention the website. In turn, have the website offer those materials. Prospective customers can fill out a form to request the free DVD that explains x,y, and z. Now you have more leads.
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Last edited by jawn_tech; 11-24-2008 at 10:40 PM.
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