We have
Pro Circuit Products - Batteries, Battery Chargers, Battery Accessories that offers car batteries and battery testers. Pro Circuit Batteries are not widely branded but have a moderate following and retail brick-and-mortar distribution in the mid-west and western states.
Besides locating personal contacts on other retail sites, and press releases, how would you suggest we get the word out about the wholsale and bulk pricing for these battery products (not just batteries, but battery testers, analyzers, starters, and assisting tools)?
The line is not new - just not nationally marketed like the other car batteries. They do carry the Optima Red Top Line but that's the only other battery they carry besides their own.
I know to do blog material and article material - but I feel limited in writing opportunities - there are only a few things I can think of to touch on.....battery cleaning, battery maintenance, how to use a battery tester, and well, after 2 or 3 more ideas, I fall really flat on what to write about. And you can only announce the "website launch" in a press release so many times
The SE rankings are already decent - but needs a little work. Please don't comment about the "design". That is not what is at issue right now. The company has JUST launched this site a few months ago - so it is very new to the web and is meant to compliment their long-standing brick-and-mortar establishment. They've been in the battery business since the 1940's!
Their prices are outstanding - and the focus is not really their retail offering (which is at a GREAT price, but when a person needs a single battery, they usually need it right THEN - and wouldn't wait to order one!). We really need to get the word out to Auto Store merchandise buyers.
I feel it would be great to approach this as a discusson on how to market extremely-narrow niche markets on the web. I'm sure there are many other limited niche marketers out there that also need help to "think WAY outside the box."
Thank you in advance for any suggestions you may have.