Re: Who is doing all the Bumping?
Hey LD,
In regards to Yahoo Search Marketing, keep in mind that a large portion of your ads will be served on parked domains and search partners. Even though Yahoo recently added the feature to block 500 domains, that doesn't come close to the amount that you would need to exclude to only be able to serve ads on the Yahoo search network only.
However, Yahoo can convert well depending on the market you are serving. Generally we stay away from Yahoo for most clients as it hasn't been a good fit and has poor conversions.
MSN AdCenter is almost purely search network, which is great, but it's a shame that they don't get more traffic.
Good Luck,
Danielle
|