Here are a few resources and articles that might help:

Reputation Management: PubCon Las Vegas 2008, Day 2 PageTraffic SEO Blog

Reputation Monitoring and Reputation Management | Online Marketing Blog

Managing Online Reputation with SEO, Social Media & PR | Online Marketing Blog

Always Monitor Your Online Presence Press Release PR

Search Engine Marketing Blog by ineedhits: Coming Soon: Track Your Business in Google Search with RSS Alerts

Social Media Monitoring Tools | Online Reputation Monitoring | Trackur.com

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