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Originally Posted by haystack
Hi Bob,
From a Pay Per Click standpoint, the more targeted phrases generally convert at a higher rate at a lower cost per click, so you need to approach the same terms from a much different perspective.
Avatars: there's no conspiracy here, Bob. I just send a photo to Brittany and she hooked me up. I can't remember where I read on here that that's how it's done, but now you know.
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I'd forgotten that you are the PPC specialist. You are right it has direct implication for PPC.
I was only thinking about optimization and while you could use three word anchor text it would become a little awkard to try and use 4 or 5 or more words in anchor text.
And damn I'm disappointed.What good is a forum without a conspiracy? I'll send my picture on to Brittany as you suggest.