I have a website that I've tried to optimize myself, my problem is that I have duplicate title and keyword tags on every page, because I don't know how to make them unique for each page, I just added the tags on the header which makes them appear on everypage. I'm afraid I'll get penalized for having so many duplicate tags, or that the website will never be as competitive due to this issue. Does anyone know what I need to do?
Website is Gia's Wedding Store Home Page, Wedding Accessories, Wedding Party Favors, Wedding Gifts