Re: Links-Do they have too much weight?
You can't rank for any competitive keywords without backlinks. Your site can't be indexed if you haven't made some backlinks OR submitted it to Google via submit form for indexing.
Also, backlinks are the only thing that will get you ranked better once you have made perfect on-site optimization. Both you and your competitors can optimize their site for certain keyword and when it comes to who will outrank whom, it's all about who has more backlinks and whoos backlinks are more relevant and pass more juice.
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