Quote:
Originally Posted by crankydave
It provides exactly the information searcher is searching for. They find the info they were searching for and leave. About 1% navigate beyond that page. The information is a very valuable tool for the site.
Dave
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I had the same problem with my "TheSource" weekly expert articles on my site
http://lowprice4u.com/TheSource/TheSource.asp.
Here's my suggestion and what i do...
1) Make sure logo and info are there so the vistor knows who is providing this good free service/information...
2) Simply added thumbnails with links and descriptions of related products and services to the right hand side of my page where the article is.
3) I also added send this page to a friend button with a description box (note I record everything that is put in the box and use it improve the site).
It will help with the conversion a little, but don't expect a miracle without high correlation you will never make much sales.
But on a positive note you can be building posiitve brand awareness which helps in the long run!!!