Dave,

I hear what you're saying, but what's actually happening is that the search terms are the same. SERP are still giving us good rankings on our hot keywords and search phrases. It's just that the number of times our key words and search phrases are showing up in the SERP is less than a third of what it used to be. When they show, they're in the top ten. The issue is that they're only being displayed 30% of what they used to be displayed. It's as if I'm in an AdWords campaign and I'm being rotated with search returns.

I was going through Google Webmaster Tools and found that Google didn't have a current site map for us. I've got my fingers crossed in that all we may need to do to get back on the charts would be to submit an updated site map.

Jeff