Good question. There was a dramatic change in the source of traffic.

If you look at 8-1-08 traffic sources in GA...

16.54% Direct Traffic
16.86% Referring Sites
66.61% Search Engines Search Engines

And compare it to 8-11-08...

76.50% Direct Traffic
2.99% Referring Sites
20.51% Search Engines Direct Traffic


That's a huge drop off in those folks referred via search.

Jeff