Re: other people using my domain name.
It's a tough one if you don't have the Trademark registered. Especially if the domain is generic.
HOWEVER you can try this angle which I see you did when filing in the Google form. If you can prove the xyz brand of your company is decently old and you have been trading using that brand for a good period of time and you can prove extensive use and consumers have come to know that brand xyz as your brand and associate it with your company then you may be able to win a case and in this particular one get their Ad removed. Seems it has already worked.
Well done.
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