Understood.

Just as an example:
If I ran a car site of the same nature and used "thecarconnection.com" as a title to my adwords, is there anything they could do if the name thecarconnection is not trademarked? This is what the other site is doing to us.

I did fill out the trademark complaint form for Google and selected for trademark "No claim use rights" and explained to them our concern.

I just checked and the ad no longer appears. Either they have met their daily cap or Google came through. I will know tomorrow when they get a new daily spend amount. I will post back tomorrow and let you know if the ad reappears.

+rep for both of you. Your help is very appreciated.