Re: Adwords conversion tracking or Google Analytics? or Both?
Villageloop,
I use both. I've found the error between Google Adwords and Google Analytics between 1 and 4%. On some B2B sites I even go into real "belt and braces" mode by running Google Analytics and Statcounter in parallel.
Statcounter is better for real time data and drilling down into specific site visits. Google Analytics is better for aggregate data.
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