Adwords conversion tracking or Google Analytics? or Both?
We have been using Google Analytics to track our conversions for years and have never bothered with Adwords Conversions. I have seen some posts that people have complained that Adwords Conversions are sometimes overstated.
Is there any difference or benefit to use one vs. the other?
Or to use both?
Since Google Analytics is so robust and used for so many other types of tracking, we would never give it up. I am just trying to find out if it is worth it to put in the code for Adwords Conversions.
Thanks
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