Re: From position 12 to position 500, all because the Site Description changed!!
All I can think of is that one of my clients also use the keyword "Hair Extensions", and I am that good. (Sorry, I could not resist)
Well, despite the issue of aiding a competitor, I'll throw in my two cents: Did you change the MetaTag "DESCRIPTION"? It looks like the original listing was using a prepared page description and the more recent one looks like google couldn't find the META DESCRIPTION tag and decided to just pull random text from the page.
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I liken SEO to voodoo and make a sacrifice of rum and decapitate a chicken to Papa Legba, spirit of communications and crossroads, before every site launch.
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