Depends. What is the business? Is it a product? A store? Frozen yogurt?

I can't really tell from the logo. Looking nice is just one aspect of a succesful logo. Something can look nice but be a really bad choice for your brand.

Right off the bat I find the little curly shapes confusing because it looks like steam (like from coffee). So even though it says yogurt, I keep thinking it's a cup of soup or a latte.