Quote:
Originally Posted by deepsand
How is one's own SERP a measure of the ROI of one's clients?
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Its not, It is proving your track record and expertise in doing things the best way to get the best results and applying that to the clients situation. then factors beyond your control come into play but the client knows that as you have a proven track record its not down to you if they don't get the results they expected. I am not an
seo expert (shock horror from readers) but its the sort of thing I would be looking for in one if I were employing one.