I don't care for the white text on black background. More difficult to read than black on white. I think you should ask yourself: who is the target audience? In particular, how old are the people who actually buy your products?

The new site is so "colorless". The old site was much "happier".

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Dave Barnes
+1.303.744.9024
http://www.marketingtactics.com
sitting in my basement with my iMac