WebProWorld - View Single Post - singular and plural?? conflicting or not?

deepsand · #6 (**permalink**) 10-21-2008, 06:31 PM

Quote:

Originally Posted by SM911

You should both use the plural and singular form of the keyword. Because both of them trigger your ad independantly.

If you don't have "balls" keyword, your keyword "ball" does not trigger your ad (maybe rarely it can) when someone searches balls.

Source:
http://www.911seosem.com/indexeng.html

That depends on the SE and ad syndicator.

For example, Yahoo considers the singular and plural to be the same. In that case, if you have PPC ads for both, with different bids, you will pay based on the one with the higher bid.