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I agree a good web site should have a little bit of everything but can anyone show me a top ten web site ranked for a good key word that has no links?
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Janeth,
You're talking about two different things -
SEO and marketing.
SEO is getting good rankings. That's anchor text and inbound links.
Marketing is writing copy that converts your visitors once they are there. Like, on V7inc.com, I'm not going to place any keyword density in there. I design pages for people - 100% for people.
SEO is all about rankings. Marketing is about selling the product.
:)