Quote:
Originally Posted by incrediblehelp
Either or really. The domain should be chosen for branding purposes, not for the SE, but hey if it makes sense to have the keywords in the URL then go ahead. But if you company name doesnt have the keyword in it then why confuse your end buyers?
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I agree with incrediblehelp.
However... I have quite a few domain names that I am not trying to brand and are there purely to attract S/E traffic via keyword related searches.
It can take years to build brand recognition for your domain.